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Making a Success of Social Media

Know Facebook? Of course you do. So do more than a billion other people around the world. That is one in every seven people on the planet.

If Zuckerberg's website were a country, it would have the world's third-largest population after China and India. Some estimates say that it could be the largest by 2016. And it is far from the only social network out there.



If you feel Facebook is too trivial for your liking, chances are you are on its more professional cousin, LinkedIn, which has more than 200 million users. Or perhaps you are on ...
19/05/13 10:16AM
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Sandra Forrest

Social Media - Perception

Magicians are great manipulators of your mind. They make you think something has vanished, when it is still right there in front of our very eyes. Or they cause you to gasp as they seemingly convert a rolled up newspaper into a bunch of flowers. Our perception is one thing - the reality is different. As a magician friend once told me, things cannot disappear - either they were not there in the first place, or they are still there now. It is just that we think they have gone.



Perception is not reality in the world of magic. Yet, when you ...
19/05/13 10:11AM
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Sandra Forrest

How to Engage Customers on Social Media Sites

So you have a Facebook Page, Twitter, Google+, LinkedIn, etc. Now what? Social Media experts have set etiquette guidelines, content strategies, tips for building a following, and tips for keeping them. That's a lot of information!



Let's start from the beginning. First,  you need to 'define and understand the target market.' Ask yourself 'who is my target market, and what are they interested in?' Next, you need to build your fans. Invite customers through email, use the promotion options on Facebook, and post links to your social Media sites on your website. These are all ways great ways ...
18/05/13 09:25AM
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Sandra Forrest

Should You Add People You Don't Know on Facebook?

The short answer to the question of whether or not to add people that you don't know to your Facebook is: it depends. I'll give you 3 reasons why you should add people that you don't know, and then I'll give you 3 reasons for why you should not add people that you don't know in person.

3 reasons to add someone you don't know:

It could be a new or potential client or person that you might do business with at some point in the future.

It could be someone that you do ...
17/05/13 01:11PM
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Sandra Forrest

Social Media - 10 Reasons to Tweet

Unless you've been living under a rock, you know what social media is. Even the most old school, non-tech savvy person, like my 71 year old dad, has heard of Facebook and "the Twitter." But for some of you, you're still questioning why a social media platform like Twitter is something you need. I'll admit, it's not for everyone and not every business needs it; sometimes it can do more bad than good if you don't utilize it right. But in most cases, Twitter is a powerful free tool. Here are some reasons why it ...
17/05/13 06:24AM
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Sandra Forrest

How Social Media Can Expand Your Business

In this digital age, it is easier than ever to own your own business. Up until fairly recently, most people never thought it was possible to do so for one simple reason: money. And now that you don't necessarily have to have a brick and mortar store, it's a lot easier to run an organization out of your home (in your pajamas, no less!) via a website. However, there is one aspect of owning a business that is always necessary, whether your business is downtown or downloadable: marketing.

And, like it or not, social media is one of ...
15/05/13 11:47AM
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Sandra Forrest

Social Media Solutions on a Budget

Social media strategies are a part of most businesses today. However, the time and investment on these media platforms varies. Running a social media campaign on a budget can be difficult. Large companies have huge budgets and entire departments working on their social media campaigns and they can be very aggressive with the freebies they offer to interested customers. This is completely contrary to the fact that social media was supposed to be used by one person reaching out to another and sharing information which quickly became popular! Based on this premise, you should know that you could easily use ...
14/05/13 12:25PM
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Sandra Forrest

What Is More Effective Articles Directory or Social Media Sites?

In this article I am going to explain why article marketing still continues to be a really effective method for list building purposes.
Submit your articles. www.4BN.co.uk is an articles directory that allows free article submission
One of the biggest reasons that article marketing does such a great job of creating qualified subscribers is that it allows your visitor to build a connection with you straight away.
This is very important especially with information marketing because your information products will be produced by you, in your own style and therefore be very similar to your article. If ...
12/05/13 07:35PM
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Sandra Forrest

Social Media Marketing Pointers That Will Change Your Game

Every company has to figure out how to reach potential customers through the Internet. This can be achieve with a combination of more traditional marketing campaigns online like article marketing or SEO. Social media marketing is among the latest and popular ways to launch business enterprises. With business smarts and the tips given in this article, you can make the most of social media marketing for your business.

Interact with the customers as often as you can. Comment on their blogs and social media statuses, reply to Facebook statuses and answer questions posted to your wall.

It is critical that ...
12/05/13 10:41AM
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Sandra Forrest

Social Media Marketing - Social Web Analytics and Reporting

There are numerous tools available to monitor how people interact with a particular website. For example, identifying the pages that are most and least viewed, the search terms used to find the site, and physical locations of site visitors. The wealth of data that can be collected provides business with invaluable information to further direct future online strategies, product development, and future markets to target. Using analytical tools to collate data of this nature is pretty much old hat, but with advent of the social media boom, new strategies are having to be developed to identify and collect data based ...
11/05/13 10:57AM
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Sandra Forrest
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